The MBA Hub

Careers in Marketing Panel Recap

Sunshine MorrisonSunshine MorrisonThe Career Resource Management team at the School of Business provides students with many career exploration opportunities, including seminars, executive roundtables and career panels.

I recently had the opportunity to moderate the Careers in Marketing Panel, which featured accomplished professionals from a variety of roles within the marketing field.

During this popular panel, panelists discussed topics from the hiring process to corporate culture. In addition to questions from the moderator, panelists answered questions from the audience.

Panelist Sunshine Morrison, PSU MBA alumna, began seriously networking during the MBA program. By the time she graduated, she had made enough connections to start her own boutique PR firm, Radiance Communications.

“When I was getting my MBA I met with professors and deans and told them about the kind of work I wanted to do and people I wanted to meet,” she said. “I made great contacts at PSU. The professors were amazing ‘connectors’ with the business community.”

Although Sunshine started her career in Seattle during the “dot com” boom, she discovered that she “liked hard cider more than hard drives,” and made the switch from tech PR. Some of her clients include Reser’s Fine Foods, Masala Pop (an Indian spiced popcorn), and Wild Squirrel Nut Butter (two students from U of O that went on Shark Tank and have since dropped out of school because their business is booming).

Kent Lewis, President and Founder of Anvil Media, also stressed the importance of networking. When an audience member asked each of the panelists about how they personally add value to their organizations, Kent mentioned networking as a key component.

“I bring in about 80% of the business for my company. And I do it through events like this and getting out and meeting people.” Kent is also happy to pay it forward and meet with students to discuss career paths and share his industry expertise. "Some people are really comfortable with networking and some people aren't. What matters is that you do it."

Stephanie PetersStephanie PetersAnother panelist, Stephanie Peters — a PSU MIM alumna who now works as a Retail Marketing Manager at adidas — followed her lifelong passion for sports and the outdoors. Prior to working for adidas, she worked for Keen and Horny Toad Activewear. At our career panel discussion, she advised students to be bold and follow their passion.

"Don't be afraid to push the boundaries in your job," she told students. "Be passionate and go above and beyond the standard — and then have the confidence to see your passion to fruition." 

PSU students can watch a video of the event here. Just log in with your ODIN ID and password.

Click here to read about other career panels at Portland State.

 Click here to read about other career management events at Portland State.

Click here for info about the full time, part time on campus, or part time online Portland State MBA Program.

By Mallory Miller: Mallory has experience in marketing, management and sales. She plans to apply her experience, interests, and skills to a career in product marketing and business development. She will graduate from the Portland State full time MBA program in June 2013. You can connect with Mallory on LinkedIn.



Tags: career management, career networking, Career Panel, career panels, informational interview, marketing, MBA alumni, MBA Students, MIM alumni, networking

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Portland State's MBA program has earned numerous accolades, including a 2011-12 Beyond Grey Pinstripes Report rating of #1 in the world — for small schools — for its emphasis on environmental stewardship.